Commercial Force Ltd.

A COMPANY FOR SALES AND TRADE MARKETING

SALES AND TRADE MARKETING COMPANY

about us

We are highly entusiactic and dynamic team with more than twenty years experience each in the field of Sales, Trade marketing and Business development. Over the years as managers in different companies our main challenge was to find and train commercial units staff. It is not just to achieve targets, but further develop professionals. So we have decided to dedicate our efforts to select, train, develop and link the sales & marketing people with “their” companies. We evaluate the success by our Market research & Execution survey business.     

Our Core principles are:
– Focus on Sales & Trade marketing services we are good at;
– Flexible and cost-effective solutions;
– BuIld trusty and responsive partnership;
– People are not resource.

selection

COMMERCIAL STAFF RECRUITMENT

We have a networking approach with focus on Sales and Trade marketing staff selection where the positions range is from Merchandiser to Sales Manager respectively Trade marketing manager. Thanks to our experience and wide network of proffecionals we can find easily and recommend the ideal candidate for a specific position and a company.
We assess the level of knowledge and skills of the candidates which makes us an unique and a preferred partner. 
No fee if not a candidate selected by the company. 
Contact us to find more benefits & advantages.

License:  3127 / 09.02.2021

Recruitments

COURSES

SALES & TRADE MARKETING COURSES

We produce certified Sales & Trade marketing emplyees. 
The courses have many modules aiming to provide the right comprehensive knowledge for the respective position. Each module includes theory, tasks and projects to consolidate and validate not only the knowledge, but the skills as well. They are delivered by various professionals with proven experience in the subject.
After the course participants have the opportunity to take an exam and get a Certificate as well as our special recomendations. The best ones we always try to hire in our Merchandising or Market research unit while the talents we connect with the companies directly.
We have the capacity to adapt trainings or courses to the specific company business needs. 

 Click on the Courses listed below to find more details. 

Courses

Aim: Full set of knowledge each Sales Representative should have to perforom excellently and to achieve results
Participants: Future or current Sales representatives motivated for career development
Benefits‘SR Certificate’ –  Advantage in our Selection projects; Join our Merchandising team
Duration: Total 36 hours
Delivery Format: In class (from 6 to 12 participants)
Skills: 80% Technical; 20% Soft
Methodology: Theory, exercises, projects
Trainer: Pavlin Kostandiev 

COURSE CURRICULUM
0. About the course 
1. Introductin: Role, Aim, Tasks, Responsibilities, 
2. Competencies & behaviour
3. Trade marketing
4. Products/Services Management
5. Trade channels & Segmentation
6. Set targets & Execution
7. Daily route management
8. Build customer relationship
9. Trade math
10. Selling skills
11. Overcomе customer objections 
12. Orders generation
13. Analyzing skills
14. Understand trade reports
15. 
Finance
16
. Create PC reports (optional)

CALENDAR 2021

Weekday sessions: 6 weeks; 2 times weekly by 3 hours 
Weekend sessions: 6 days – 6 hours

Sofia
Weekday sessions: May – June
Weekend sessions: May – June
PlovdivWeekend sessions: June – July
VarnaWeekend sessions: June – July
BurgasWeekend sessions: 
Russe / V. Tarnovo:   

PRICE: 300 BGN
Payment: Bank transfer
Docs: Invoice; Contract 

CONTACT US to book a session or/and get more information

Aim: Required knowledge & skills to support Sales and Marketing departments successfully 
Participants: Future or current Sales administration staff
Benefits: ‘SA Certificate’; Advantage in our Selection projects; Join our Merchandising or Market Research team
Duration
 To be announced soon

Delivery Format: In class (from 6 to 12 participants)
Skills: 80% Technical; 20% Soft
Methodology: Theory, exercises, projects
Trainers: To be announced soon

COURSE CURRICULUM – To be announced soon 

CALENDAR 2021
Weekday sessions: 
Weekend sessions: 

Sofia
Weekday sessions
Weekend sessions: 
Plovdiv: Weekend sessions: 
VarnaWeekend sessions:
BurgasWeekend sessions: 
Russe / V. Tarnovo: Weekend sessions: 
PRICE: 300 BGN
Payment: Bank transfer 
Docs: Invoice; Contract 
CONTACT US to book a session or/and get more informationг 

Aim: Fundamental set of knowledge how to lead a tem motivated to achieve results 
Participants:
 Current Sales representatives & Supervisors
Benefits: ‘TLCertificate’; Advantage in our Selection projects; Join our Merchandising team as Team leader
Duration: 72 hours total (9 Saturdays) 
Delivery Format: 
In class (from 6 to 12 participants)
Skills: 80% Soft; 20% Technical
Trainers: To be announced soon

COURSE CURRICULUM
0. About the course 
1. Introductin: Role, Aim, Tasks, Responsibilities, 
2. Competencies & Behaviour
3. Tasks & Stress management
4. leadership
5. Coaching & Mentorship
6. Create and lead a team
7. Finance
8. Marketing
9. Negotiation
10. Create PC reports (optional)

CALENDAR 2021:
Sofia:
Plovdiv:
Varna:
Burgas:
Russe / V. Tarnovo:

PRICE: 600 BGN
Payment: Bank transfer
Docs: Invoice; Contract
CONTACT US to book a session or/and get more information

Aim: Essential set of knowledge how to Manage Sales unit
Participants: Current Team leaders and Sales Managers
Benefits: ‘SMCertificate’; Advantage in our Selection projects; Join our Merchandising team as Regional mnager
Duration:  72 hours (9 Saturdays)
Delivery Format: In class (from 6 to 12 participants)
Skills: 60% technical; 40% Soft
Trainers: To be announced soon

COURSE CURRICULUM
0. About the course
1. Introductin: Role, Aim, Tasks, Responsibilities,
2. Competencies & Behaviour
3. Management
4. Leadership
5. Presentation skills
6. Commercial low
7. Category management
8. Revenue Growth Management
9. Profitable Market Activation
10. Key Accounts Management
11. Project management

CALENDAR 2021
Sofia:
Plovdiv:
Varna:

PRICE: 1 200 BGN
Payment: Bank transfer
Docs: Invoice; Contract
 
CONTACT US to book a session or/and get more information

Aim: Basic knowledge how to manage Trade marketing activities  
Benefits: ‘TM Certificate’; Advantage in our Selection projects; Join our Merchandising team as TM Manager
Duration: To be announced soon
Delivery Format: In class (from 6 to 12 participants)
Skills: 85% Technical; 15% Soft
Trainers: To be announced soon

merchandising

RETAILS ACTIVATION & PROMOTERS

Merchandisers is the key to achieve constant planogram compliance or just recommended standard across chains and retails in most cases. This is a dream for all suppliers expecially their catigory and trade marketing managers. Companies are convinced that merchandising service has direct impact on sales and marker share growth, but currently they still face a lot of issues related to the staff, cost, reporting etc. We have solutions for most of them:

MAIN FEATURES: 
Coverage: National-wide
Scope: Modern and Fragmented trade segments
Staff: Specially selected and Certified merchandisers
Cost efficiency: “Pay what you get” or companies pay for merchandising performance only
Cost optimization: Dedicated or shared merchandisers
Reporting: Web based CRM – Real time review.

In store activities – by Request:
– Planogram or standard complience;
– Generate purchase orders;
– Build additional selling points;
– Place POP materials;
– Promoters;

Merchandising

research

MARKET RESEARCH & EXECUTION SURVEYS

Retail Market Research covers all outlets in the country. Data provided on monthly or quartarly basis  which includes Market & Value shares, Distribution by Trade channels, Segments, Regions, etc. 

Main advantages:
Methodology – clear entry/output data quality.
Format – easy data reading & understanding [charts & tables].
Data reported next week of the period end – “the market today”.
Background data – data and hour, company, outlet name, location, etc.
Individual offer – companies pay exactly what they get.

Retail Market Research

Market Execution Survey has the aim to verify objectively the quality KPIs of the field force staff. 

Main advantages:
– Methodolgy requested by the customer.
– Format set by the customer.
– Live on-line data provided with a summary report on next week of the period end.
– Log information: data and hour, outlet, location, etc.
– Individual offer based on current/estimated cost which customer (will) invests.

Market Execution Survey

CONTACT US

 

Commercial Force Ltd.

35 Boris Stefanov Str.
Studenski grad
Sofia 1700
BULGARIA

Mob: +359 889 805345
Mail: office@comforce.bg